The back links are the most important factor when it comes to the search engines deciding where to rank your website. In the future that may change, but there is no doubt that back links will still continue to be an important factor in the ranking process. Because of this fact, it is important that you steadily build links leading back to your website.
Bloging
Blogging is the easiest and most effective way to gain back links. Not only can blogging lead to back links, but it also is a way to consistently add content to your website, and we all know that Google loves sites that consistently add quality content.
Press Releases
Press releases are a great way for businesses to gain back links to their sites. There are many free press release distribution sites out there to submit your releases to, but using a paid service like PRWeb can result in hundreds of back links from major news organizations with just one press release. Making press releases a regular part of your link building strategy can result in thousands of quality back links over the course of year.
Article Marketing
Article marketing has been declared dead as an SEO and link building technique many times over and it is still alive and kicking. There are rumors of its demise once again floating around out in cyber space because of Google's new algorithm update that was released.
Directories and Review Sites
Using business directories and review sites isn't the most innovative link building strategy, but it is a proven way to gain back links to your site. These back links aren't the most valuable, but believe it or not, some of these directories actually get a decent amount of traffic and being listed in them can drive traffic to your site. The amount of people who visit your site is taken into account by Google when they decide where to rank you. Google figures that if a lot of people are visiting your site and spending time on it then your site must have valuable or interesting information on it and they will rank your site accordingly.
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